The Gran Caribe in Cancun and the Gran Porto in Playa del Carmen will become the first two Panama Jack all inclusive resorts.
Panama Jack is a company that makes sunscreen and beach apparel.
Panama Jack is joining with Playa Hotels and Resorts to rebrand numerous all inclusive resorts. A multi-million dollar rebranding effort will be launched in the next few months.
Playa Hotels and Resorts had already joined forces with the Hyatt brand for some of their all inclusive resorts. These resorts will remain with the Hyatt brand as other resorts are switched to the Panama Jack brand.
Many all inclusive resorts have been joining forces with popular brands. Hard Rock Resorts and the new Nickelodeon all inclusive resort are examples of this trend.
Expect this rebranding trend to continue. Many all inclusive resorts have fairly generic names that include their destination. As more all inclusive resorts are built, it is difficult for individual resorts to stand out. Combining forces with recognizable brand names will help the individual resorts stand out in the crowded field of options.