Karisma Hotels & Resorts is changing some of their all inclusive resorts to the Margaritaville name. The Margaritaville brand already has numerous hotels, resorts and restaurants but the Karisma resorts will be their first entry into the all inclusive market.
The specific Karisma all inclusive resorts being rebranded have not been announced yet.
The announcement follows a trend in the all inclusive market of big brands being used to help all inclusive resorts stick out in a crowded market. Hard Rock, Panama Jack, Nickelodeon, etc… have all combined their brands with all inclusive resort companies in recent years.